Akuna is a creative agency driven to produce unique and authentic content for brands by blending design, photography, and storytelling to create an elegant, cohesive outcome. Our primary focus is action sports.



OUR APPROACH
We advocate for employing design thinking to shape assignments. The interactive process starts with brief ideation sessions to understand needs, challenge assumptions, and generate innovative concepts. These concepts are then transformed into practical strategies that align with brand authenticity and story objectives. Before the assignment, clients receive a straightforward, concise outline. Content is developed, thoughtfully curated, and delivered to meet storytelling deadlines—even in real time if necessary! Our founders remain deeply engaged in day-to-day operations, taking a hands-on approach with meticulous attention to detail.
OUR FOUNDERS
Our founders bring decades of experience in the technology industry, during which they have honed their expertise in corporate strategy, marketing and communications, and design. They now channel that knowledge and their lifelong passion for action sports—having competed in motorsports, cycling, and skiing—to help others succeed.
Mike Hone - Founder
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Driven by the aesthetic purity of great design, Mike is, first and foremost, an advocate of simplicity, and he never wavers from his beliefs. Acknowledged amongst his peers (technology industry) for pushing creative solutions that surpass and set new industry standards,
Mike’s philosophy is “to make connections through insatiable curiosity, empathetic understanding.” he thrives on addressing intricate design challenges with a swift design approach.
Mike’s philosophy is “to make connections through insatiable curiosity, empathetic understanding.” he thrives on addressing intricate design challenges with a swift design approach.
Karl Noakes - Founder
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After decades spent in various roles within corporate technology, and upon reaching a 25-year milestone at Microsoft - Karl chose to follow his passion. Noted for creativity and innovative thinking, he now combines his corporate knowledge with a lifelong passion for motorsport and visual storytelling to create authentic content to help others succeed.
Karl’s philosophy, “To show what is ordinarily not seen,” aims to pique people’s curiosity, encouraging them to find out more.
Karl’s philosophy, “To show what is ordinarily not seen,” aims to pique people’s curiosity, encouraging them to find out more.
Do you have a story to tell, ready to explore? Feel free to drop us a line below. Say hello@akuna.cc.